As you can read in the article below, Chipotle is at the top of fast food restaurants in sales, beating out KFC, Taco Bell, and Pizza Hut. They are the leading the trend for sustainable fast food that we also see as Amy's Organic opens a drive-thru and Applegate shows up at rest stops next to McDonalds.  We can applaud these environmentally conscious chains as they attempt to change where large meat comes from, but maintain healthy skepticism and demand transparency as they piggy back on a very important cultural shift.

Chipotle Boasts Another Quarter of Billion-Dollar Sales
Stephanie Strom, The Washington Post, April 21, 2015

"So-called fast-casual restaurants like Chipotle, which allow their customers to tailor their meals, and still have them ready in a flash, are booming right now, playing to consumer tastes for customization, speed and ingredients from sources that adhere to animal welfare, organic and other standards.

Sales in its stores open at least one year were up 10.4 percent in the first quarter, which ended March 31. Overall sales were up 20.4 percent to $1.09 billion, compared with $904.2 million in the same period last year. Profits jumped 47.6 percent to $122.6 million.

“We are very proud of our start to 2015, as our average sales volumes reached a record $2.5 million per restaurant,” Steve Ells, Chipotle’s co-chief executive, said in a statement."