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farm or three ring circus? maybe both

Posted: March 27 2017

BK Grange LIC (1)
Greenhorns correspondent Julia Caruso spoke with Anastasia Cole Plakias of Brooklyn Grange about the farmer's perspective on the relationships between urban and rural farms and Brooklyn Grange's biggest challenge.
It is undeniable that real estate is skyrocketing in metropolitan areas with New York City arguably leading the pack. City dwellers are being pushed out, businesses are being forced to move, and urban farmers’ creativity is being tested. That’s why when Anastasia Cole Plakias, Ben Flanner, and Gwen Schantz, co-founders of Brooklyn Grange Rooftop Farm were looking to purchase land in New York City in 2010, they looked up towards the sky.
Brooklyn Grange began as the largest rooftop soil farm in the world with one-acre of land atop a commercial building in Long Island City. They broke even their first year and two years later they expanded and purchased 2.5 acres of rooftop space above the Brooklyn Navy Yard on a 20-year lease. Anastasia, VP of Brooklyn Grange Rooftop Farm, said that the only way they could be fiscally responsible and create a replicable and scalable urban farm, was by purchasing land closer to the sun. But even with their success it is becoming exceedingly difficult to sustain.

BK Grange Navy Yard
The farms biggest challenge is not actually unique to farming at all- it’s the issue of residential real estate. “It’s extraordinarily difficult to pay farmers a living wage to grow vegetables when the cost of living is as high as it is in New York City… it’s becoming so unlivably expensive,” Anastasia said. She says that the farm sometimes can feel “like a 3 ring circus” in order to be as profitable and successful as possible.
Anastasia feels like they have an obligation to create as many points of entry for city folks to engage with the farm, because otherwise, “what is the point of doing it in the city?” she said.
Only 1/3 of their profits come from farming for their 50-person weekly CSA and selling their produce wholesale. The rest of their revenue comes from consulting, installing, and maintaining green spaces for clients, and from holding public and private events in their rooftop spaces after hours. To support the 12 full-time employees, dozens of part-time employees, and afford the time and attention to education, they need to do more than just grow and sell vegetables. This jack-of-all-trades and master-of-many approach is how they are able to support their team.
Because they have many revenue streams, they are able to give back to the community. With Gwen Schantz, the chief operating officer at Brooklyn Grange, Anastasia co-founded City Growers, a nonprofit organization aimed at educating urban youth about food, farming, nature, and sustainability. Not only does Brooklyn Grange welcome at least two groups of students per weekday at each farm, but City Growers also started an after school Chicken Club several years ago where students come daily to take care of the chickens. “They are just incredible stewards of these birds… For a New York City kid that has really limited interactions with living creatures other than humans, I think it’s really important,” Anastasia said. City Growers even has their own beehive for the students to observe and learn about!
Anastasia sees their highly visible, beautiful, and unique urban farm as privilege. “More services are paid to a farm like Brooklyn Grange, it feels like at least, than to the entire community of dairy farmers in upstate NY who are struggling… How do we use our visibility as urban farmers to educate the wider community?” she told me.
BK Grange LIC 2
I always saw New York City urban farms as creating awareness for locally grown and accessible produce, especially for those whom live in poverty and in food deserts. I had the impression that urban farms supplemented cities both with food and education but that rural farms were the big dogs. I know even rural farming margins are slim, especially for organic farming, but I still felt that there was more awareness and overall knowledge about them. My sheltered perspective maybe out of ignorance or privilege- or both. Though rural farms are larger, perhaps it’s a case of ‘out of sight, out of mind’ or maybe it’s the politics of Big Ag that puts rural farms on the back burner.
Anastasia said, “I think our message has been communicated. I think what we as urban farmers need to understand how better we can support our rural counterparts.”
So rural farmers, how can urban farmers better help you?
Join the dialogue! Can urban and rural farms organize to support each other? Submit ideas and responses to [email protected]