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Rural Route needs a bit more help to make this year's film fest happen! Please, if you can, check out their indiegogo page and support this amazing event.
ALSO, YOU SHOULD ATTEND THE FESTIVAL!! July 27 and August 1-4, 2013!!  
from their indiegogo page:
We don’t have the backing of larger organizations, and this year, more than ever, we’re finding huge increases in operational expenses and fees across the board.  We need your help to keep at it with our unique, important work!
Rural Route's film fest was established in 2003 to create a platform for artists’ work that focuses on unique people and cultures outside the bustle of the city.  Every year our program covers a wide spectrum of local and global content, giving audiences a window into one-of-a-kind worlds, and highlighting subjects often ignored by the mainstream medi, often lost in other festivals.  Our content tackles some of the most important topics of the day within the slow food movement, global warming/environmental arena, and life sustainability symposium.
We are known for screening new, cutting edge indie films that are hard to see anywhere else, such as Now, Forager:  a relationship drama about a New Jersey mushroom-hunting couple, and Truck Farm:  a whimsical documentary that explores issues in urban agriculture and sustainability...  Global diversity is essential to Rural Route's programming as well - this year we have 28 films from 13 countries on 5 continents!  We also give utmost respect to short films, archival film, and film as an artform!
We need to reach a certain level just to cover these operating expenses, but we hope to go above and beyond that to put together something fantastic, making the best of our awesome opportunities through incredible venues such as Brooklyn Grange's flagship rooftop farm overlooking the Manhattan skyline in Long Island City.  We also have a new outlet for live music and onsite food via the Museum of the Moving Image's new outdoor courtyard, and the chance to have special guests for you to interact with for our amazing new films from Chile, Kazakhstan, Senegal, China, and New Jersey.  We can also add to special retro/restoration programs, such as this year's tribute to the late Les Blank, and a screening of a new DCP restoration of Werner Herzog's "Fitzcarraldo".