Ventura-based Patagonia, a brand best known for its outdoor apparel, is getting into the buffalo jerky business, the company announced Tuesday. And thanks to its partnership with a sustainably minded South Dakota meat company, when you snack on a little bit of buffalo you’re helping save where those buffalo roam.
The new foodstuff is the result of partnership between Patagonia's wholly owned Sausalito-based Patagonia Provisions subsidiary and Wild Idea Buffalo, a meat purveyor that, by partnering with ranchers raising sustainable herds of bison across a swath of South Dakota, is helping to restore and preserve some 100,000 acres of grasslands.
To read more, click HERE!