UVM Extension New Farmer Project:  Pricing Clinics for Direct Marketing Farmers

Are you uncertain how much to charge for your farm products?  Are you unclear how to determine your costs of production? Do you need help determining prices for your farm products that support your business sustainability?  These FREE one-day clinics will provide hands-on opportunities to learn about various cost-based pricing techniques and tools using your own production and financial data. Participants will explore market placement and promotion considerations related to the price points they want to achieve. Follow-up mentoring and technical assistance will be available.  The clinic is being offered in two locations.
March 15, 9:30 am - 4:00 pm, Berlin VT
March 20, 9:30 - 4:00 pm in Rutland VT
Preregistration is required! Please register by March 13. Register at https://wagn.wufoo.com/forms/direct-market-pricing-clinic-registration/

If you require accommodations to participate in a clinic, please contact Beth Holtzman by March 8, so we may assist you. Call 802-223-2389 or 1-866-860-1382 (toll-free in Vt.) or email [email protected].
The Vermont Direct Market Pricing Project is an initiative of UVM Extension, in partnership with: the Vermont Vegetable and Berry Growers Association; the Northeast Organic Farming Association of Vermont (NOFA-VT); and the Vermont Farmers’ Market Association. The goals of the Direct Market Pricing Project are to help farmers share information about what they charge at direct markets (farmstands, farmers’ markets, etc) for farm products and to provide education about farm pricing strategies.  With this information farmers can set prices that are fair to consumers while supporting farm profitability. Through the online Direct Market Price Report, online information and resources, and in-person workshops and clinics, the Project aims to support long-term farm viability.
Funding for this project was provided by the  Northeast Center for Risk Management Education, the USDA National Institute of Food and Agriculture, with Additional support provided by High Mowing Organic Seeds. For more information visit www.uvm.edu/farmpricing. Email [email protected], or call 802-223-2389 x204

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University of Vermont Extension and U.S. Department of Agriculture, cooperating, offer education and employment to everyone without regard to race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or familial status.