Fare Resources is a Bay Area-based food and farm business consultancy building strong communities through food business consulting, company fare, and education. In March we are launching a 10-class business planning series for start-up and new food business entrepreneurs. In this series we will guide you through the process of writing a business plan and making your lofty IDEA a practical, possible REALITY. We feel strongly about offering business planning services at a fraction of the cost of the consulting work we do. 

You will receive access to our industry’s sage experts, functional and in-depth financial tools, how-to guides, marketing strategy benchmarks, and job descriptions. Your homework will involve research and development of your current or future food business. Guest speakers in addition to our instructors will highlight inspiring success stories that will feed your vision. And occasionally, we will share beautiful food together, of course.

We will cater the class around your needs so please include the specific types of food business(es) you’re interested in pursuing, and any relevant details. You will leave each class with renewed vigor alongside the practical framework and tools to recognize your dream. The desire and drive to put in serious work to get achieve your goal is on you.

Monday March 17 – Monday, June 9th

(no class April 14, May 5, or May 26)

Classes will take place Monday evenings, 6 – 8pm in San Francisco, CA

Full class series: $1000 (10 classes)

Half class series: $600 (5 classes)

Gabriel Cole, Fare Resources

Olivia Tincani, Fare Resources

Anjali Oberoi, Bernoulli Finance

Minh Tsai, Hodo Soy

Ari Derfel, Gather/Verbena/Back to Earth Organic Catering

Anthony Chang, Kitchen Table Advisors

Gail Lilliian, Liba Falafel

Plus many guest speakers from Bay Area businesses, retail buyers, and resource organizations and financial institutions.

March 17: Overview & The Business Planning Process

March 24: Communications Strategy & Market Analysis

March 31: Concept & Product Development

April 7: Branding & Marketing Implementation

April 21: Business Operations & Legal Structure

April 28: Financial Planning

May 12: Financial Management

May 19: Production Operations & Distribution

June 2: Funding Acquisition

June 9: Business Plan Presentations & Closing Meal