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direct marketing tools
Posted: April 12 2010
The Small Farms Program at Cornell has published a new guide to direct marketing livestock and poultry. Visit their website to download the guide.
Here's what it includes:
- Introduction to Meat Regulation (pages 8-10)
- How Regulations are Classified (pages 10 - 26)
- Who are the Responsible Parties of the Tiered System? (pages 27 - 29)
- Handling Slaughter Animals (pages 30 - 35)
- Animal Indentification and Health Records (pages 35 - 39)
- Slaughtering, Cutting, and Processing (pages 40 - 61)
- Mobile Slaughtering and/or Processing (pages 62 - 71)
- The Cuts (pages 72 - 78)
- Yields and Dressing Percentages (page 79 - 80)
- Value Added Products (pages 80 - 84)
- Packaging Options (page 84)
- Labeling (pages 85 - 92)
- Satisfying the Customer (pages 92 - 97)
- Certification Programs and Product Claims (pages 97 - 103)
- Wholesale Market Opportunities (pages 103 - 107)
- Retail Market Opportunities (pages 108 - 119)
- Safe Product Handling (pages 119 - 122)
- Additional Retailing Concerns (pages 123 - 124)
- By Product Marketing Opportunities for Consideration (pages 124 - 131)
- Ensuring Meat Safety - HAACP, SOP and GMP (pages 132 - 134)
- Risk Management and Insurance Considerations for Farmers Selling Direct (pages 134 - 135)
- Licenses to Consider (pages 135 - 137)
- Other Departments Farmers May Need to Contact (pages 137)
- Glossary of Terms (pages 138 - 145)
- Resources and References (pages 146 - 152)
- Agencies to Contact for Additional Information (pages 153 - 155)