yarn into apparel
The first in a series of “how-to” videos funded by our friends at the Sustainable Agriculture Research and Education (SARE) program and produced by Cooking Up A Story.
Value Added: Direct Marketing for Farmers and Ranchers, Yarn Into Apparel-The Carver Imperial Stock Ranch.
Jeanne Carver, of Imperial Stock Ranch, had to literally start at ground zero to get their wool to processor to product to market. She didn't have the money to hire a marketer, or some other specialist, she had to do it herself - or face giving up their sheep, which had been on that ranch for over 100 years. Woven into the how-to is the story of what had happened and how she went about creating a new product and a new brand identity for her wool. It shows the tenacity and strength so many farmers and ranchers have in order to keep moving forward. It was made in the hopes to help out farmers and ranchers who (most likely) can't afford to bring in outside help, yet have a product they have (sustainably) produced that would be good for the market, good for the local economy, and good for the community. It might also be of interest to farmers/ranchers who are starting out and might not have taken into consideration (yet!) how they would get their product to market.