FRESH the Movie. From Director Ana Sofia Joanes
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.
Here's the Trailer:
[youtube=http://www.youtube.com/watch?v=KwR44T69_Is]

FROM THE DIRECTOR
We're excited to announce the screening of FRESH across the United States. FRESH is a call to action; it means to inspire its viewers to positive change, not scare them into a terrified complacency. As such, the majority of the screenings will be followed by a panel discussion with local representatives from the sustainable food movement so audience members can learn what's going on in their communities and get involved.
We will bring together farmers, activists, chefs, and policy-makers, all working to create a more healthy, tasty, and sustainable future. Please join us, not just as part of an audience, but as part of a movement to better our food system, and to bring about a new vision, a new paradigm, a new reality, one that works for everyone.
Spread the word about this exciting movie and attend or create a screening in your town.
If you don't find a screening near you, no worries, email them at [email protected] and they will help you organize a screening for your chapter or community.
At a later date, they will also be streaming the movie right on their website.
Here's the list of screenings http://www.freshthemovie.com/screenings/