Now is the time to brush up on your marketing skills!
Marketing 101 Webinar: March 15, 9:30-11:00 a.m.
Are you new to organic production and want to get started with a CSA or farmers' market? Are you currently working in direct marketing and interested in branching out to retail or wholesale? Would you like to explore marketing your operation through Facebook or managing sales through an online store? Learn the basics of how to bring your product to market from leading organic market experts, including the benefits and pitfalls of working with different market channels. This webinar will include a self-assessment tool to help you determine the right market channels for your operation.
Presenters: Special guest speaker Jeff Bordes, Marketing Director of Frog Hollow Farm, will share how he manages online sales through their farm’s website. Also, 30 year farmer/owner Jeff Larkey of Route One Farm will share tips on how to set up a dynamic display that will help your produce fly at farmers’ markets.
Dina Izzo has over 30 years experience in the produce industry working as Produce Manager and Buyer of New Leaf Markets and General Manager of ALBA Organics, a wholesale distribution company focused on family scaled organic farms. Dina is the founder of Bludog Organic Produce Services, a consulting firm serving small scale and beginning farmers to create and execute plans and strategies for profitable business.
For more information, contact Program and Members Services Specialist, Tina Cosentino Check the CCOF website for a full listing of educational program offerings.