Blog

← Back to news feed

direct marketing tools

Posted: April 12 2010

The Small Farms Program at Cornell has published a new guide to direct marketing livestock and poultry.  Visit their website to download the guide.



Here's what it includes:

  • Introduction to Meat Regulation (pages 8-10)
  • How Regulations are Classified (pages 10 - 26)
  • Who are the Responsible Parties of the Tiered System? (pages 27 - 29)
  • Handling Slaughter Animals (pages 30 - 35)
  • Animal Indentification and Health Records (pages 35 - 39)
  • Slaughtering, Cutting, and Processing (pages 40 - 61)
  • Mobile Slaughtering and/or Processing (pages 62 - 71)
  • The Cuts (pages 72 - 78)
  • Yields and Dressing Percentages (page 79 - 80)
  • Value Added Products (pages 80 - 84)
  • Packaging Options (page 84)
  • Labeling (pages 85 - 92)
  • Satisfying the Customer (pages 92 - 97)
  • Certification Programs and Product Claims (pages 97 - 103)
  • Wholesale Market Opportunities (pages 103 - 107)
  • Retail Market Opportunities (pages 108 - 119)
  • Safe Product Handling (pages 119 - 122)
  • Additional Retailing Concerns (pages 123 - 124)
  • By Product Marketing Opportunities for Consideration (pages 124 - 131)
  • Ensuring Meat Safety - HAACP, SOP and GMP (pages 132 - 134)
  • Risk Management and Insurance Considerations for Farmers Selling Direct (pages 134 - 135)
  • Licenses to Consider (pages 135 - 137)
  • Other Departments Farmers May Need to Contact (pages 137)
  • Glossary of Terms (pages 138 - 145)
  • Resources and References (pages 146 - 152)
  • Agencies to Contact for Additional Information (pages 153 - 155)

Categories:

Resources