CCOF webinars, coming right up.
CCOF Marketing 101 Webinar
September 28, 9:00 a.m. - 10:30 a.m.
Back by popular demand! Register NOW!*
Are you new to organic production and want to get started with a CSA or farmers' market? Are you currently working in direct marketing and interested in branching out to retail or wholesale? Would you like to explore marketing your operation through Facebook or managing sales through an online store? Learn the basics of how to bring your product to market including the benefits, pros, cons, and pitfalls of working with different market channels. This webinar will include a self-assessment tool to help you determine which market channel is right for your operation. Register now to reserve your spot!
*Registration price is $10. Satisfaction guaranteed!
For more information, contact the program and members services specialist, Tina Cosentino, at [email protected].
Presenter: Dina Izzo has over 30 years experience in the produce industry working as Produce Manager and Buyer of New Leaf Markets and General Manager of ALBA Organics, a wholesale distribution company focused on family scaled organic farms. Dina is the founder of Bludog Organic Produce Services, a consulting firm serving small scale and beginning farmers to create and execute plans and strategies for profitable business.
CCOF Offers Organic Wholesale Market Tour
Tuesday, October 11, 2011
8:00 a.m. - 4:00 p.m.
San Francisco, California
Do you ever wonder what happens to your food once it leaves your farm? Join CCOF for a day in the life of your produce at a wholesale distribution operation. Walk the docks of the San Francisco Produce Market and tour the warehouses of Earl's Organics and Veritable Vegetable where you will learn the importance of pack standards, box quality, and cold chain management in preserving the integrity of your organic product. Get a firsthand look at a variety of NOP compliant labels. This is your opportunity to see behind the scenes of wholesale operations, learn about the varieties of fruit and vegetables currently in the marketplace, and see what your competition is doing. Sufficient time will be allowed for questions and answers with leading organic wholesale professionals from Earl's Organics and Veritable Vegetable. Discuss what your learned with other tour participants over lunch at Deck's Restaurant overlooking the San Francisco Bay.
There are only 25 tour spaces available to ensure personal attention. Registration for the tour is $50, which includes lunch and round trip transportation from CCOF's office in Santa Cruz, to San Francisco. If you are joining the tour from the northern part of the state, please contact [email protected] to coordinate transportation logistics.
New Webinar Focuses on Labeling Your Organic Products
Develop Compliant Organic Labels in Seven Easy Steps
- Wednesday, October 26, 9:00 a.m. - 10:30 a.m. PST, or
- Tuesday, November 1, 1:00 p.m. - 2:30 p.m. PST
Register Now!* There are only 25 spaces available to ensure personal attention.
Join CCOF for a webinar focused on understanding the basic graphic design requirements to create labels that accurately reflect your product and comply with the USDA National Organic Program. This webinar will review some of the most common mistakes made in organic label design. As a participant you will come away understanding the importance of product composition and percentage calculations for an organic product, the correct use of the CCOF label, and the steps in the CCOF label approval process. Whether you work in marketing, manage products, maintain organic compliance, own a processing or handling facility, or work as graphic designer this webinar will help you to better serve the organic sector.
*Registration price is $35. Satisfaction is guaranteed!
Presenters: CCOF Inc. is partnering with Organic Education Solutions LLC (OES) to bring this webinar to you. OES is the first education services company dedicated to helping processors, distributors, retailers, and other organizations successfully prepare their staff for organic certification, and to maintain compliance with organic standards.
For more information, contact CCOF Program and Member Services Specialist Tina Cosentino.