If I’m going to spend extra on organic produce and products, they better well be fully organic. We’re talking pesticide-free, earth-friendly, non-synthetic organic here. If I get a product labeled organic that doesn’t meet those standards, I’m going to feel cheated.
And, as of today, I could sue. In an opinion released today, the California Supreme Court ruled that consumers can sue over “misrepresentations in labeling,” when products are misleadingly labeled as organic.
Organic or Just Sort of Organic?
The California Supreme Court’s ruling came after Herby Thyme Farms, one of the largest herb growers in California, was accused of mixing organic and conventionally grown herbs in the same package and selling them under a “fresh organic” label.
A class action against the growers alleged that consumers were lead to believe that the herbs were 100 percent organic when they were not — and they paid a premium for that organic designation. Lead plaintiff Michelle Quesada sued Herb Thyme under California’s unfair competition and false advertising laws.