joyous JOJOBA jubilee

posted December 20, 2015

Jojoba.seed
Jojoba seed

You have probably noticed that there’s a lot of bad news going around these days, and I don’t know about you, but sometimes I just need to watch a feel-good video on the internet. Which brings me to today’s installment of Californians just do the coolest things! (The link reroutes you to an episode of old TV treasure, California’s Lost Gold.)

Check out that sweet video, and if you’re interested more, stop on by the website of La Ronna Jojoba Co. Larry and Donna Charpied have been growing jojoba as an alternative to whale oil for 30 years, and their story is fabulous: it’s the kind of story you’d expect from organic farmers: the bucking of “conventional” wisdom and an awesome stubborn doggedness to grow in a way that doesn’t drain the precious resources of the local ecosystem.