food business planning 101

posted February 24, 2014

Fare Resources is a Bay Area-based food and farm business consultancy building strong communities through food business consulting, company fare, and education. In March we are launching a 10-class business planning series for start-up and new food business entrepreneurs. In this series we will guide you through the process of writing a business plan and making your lofty IDEA a practical, possible REALITY. We feel strongly about offering business planning services at a fraction of the cost of the consulting work we do. 
You will receive access to our industry’s sage experts, functional and in-depth financial tools, how-to guides, marketing strategy benchmarks, and job descriptions. Your homework will involve research and development of your current or future food business. Guest speakers in addition to our instructors will highlight inspiring success stories that will feed your vision. And occasionally, we will share beautiful food together, of course.
We will cater the class around your needs so please include the specific types of food business(es) you’re interested in pursuing, and any relevant details. You will leave each class with renewed vigor alongside the practical framework and tools to recognize your dream. The desire and drive to put in serious work to get achieve your goal is on you.

The Details:
Monday March 17 – Monday, June 9th
(no class April 14, May 5, or May 26)
Classes will take place Monday evenings, 6 – 8pm in San Francisco, CA
Full class series: $1000 (10 classes)
Half class series: $600 (5 classes)

Our Instructors:
Gabriel Cole, Fare Resources
Olivia Tincani, Fare Resources
Anjali Oberoi, Bernoulli Finance
Minh Tsai, Hodo Soy
Ari Derfel, Gather/Verbena/Back to Earth Organic Catering
Anthony Chang, Kitchen Table Advisors
Gail Lilliian, Liba Falafel
Plus many guest speakers from Bay Area businesses, retail buyers, and resource organizations and financial institutions.

Class Curriculum:
March 17: Overview & The Business Planning Process
March 24: Communications Strategy & Market Analysis
March 31: Concept & Product Development
April 7: Branding & Marketing Implementation
April 21: Business Operations & Legal Structure
April 28: Financial Planning
May 12: Financial Management
May 19: Production Operations & Distribution
June 2: Funding Acquisition
June 9: Business Plan Presentations & Closing Meal
For more details visit the Fare Resources website or get in touch with us at