In this round up of new forms of grocery distribution.
A New Wave of Grocery Distribution Models Takes on FreshDirect
As New Yorkers grow ever more interested in where their food comes from, a new wave of distribution models has emerged to take on FreshDirect, community-supported agriculture, and the farmers’ market by combining elements of all of them. These alternatives use modern technology to connect consumer to producer, utilizing social media and appetizing web design to emphasize a food item’s backstory as much as its flavor. In a massive agricultural system like ours, says Vermont farmer Erik Andrus, “to be invisible is to be dead.” Here, an introduction to three fledgling start-ups aiming to liberate you from the supermarket aisle.
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