In the spring of 2009 Douglas Gayeton and Laura Howard-Gayeton hired researchers and assembled a Lexicon featuring terms from 13 different areas of sustainability, from air to water, manufacturing to conservation, food to farming, energy to architecture and health to spirituality. The initial idea was to publish these terms in a book along with selected photographs by Gayeton.
However, the Lexicon quickly grew to over one thousand entries. Given the vast amount of information the team assembled, the decision was made to rethink the project, and expand the INITIAL BOOK IDEA to include:
SHORT FILMS: a series of 26 video shorts, one definition per each 2-3 minute episode, to run on-air as an interstitial series, stream online as webisodes, and possibly be combined into a long form video project.
ONLINE SOCIAL NETWORK: a dedicated online community where members can add new terms to the lexicon using a wiki-like interface, debate existing definitions, or sign up to receive daily blasts of new lexicon entries.
TRAVELING PHOTOGRAPHY SHOW: a traveling exhibit featuring a lecture series, films, photography, and special guests.